14th March 2013

 

Last year Weymouth hosted the Olympic sailing regattas and so played an important part in the greatest sporting competition in recent British history. To discuss how the Olympic legacy and new technologies can be used to promote the local Tourist industry I went to meet with County Councillor Andy Cooke, Cllr Ian Bruce (Brief-holder for Tourism on Weymouth Borough Council) and representatives of Resort Marketing and Getaway Digital.

 

Last year Weymouth held the biggest party in its history. Sadly though due to scare stories about travel many of the usual visitors kept away from the town. Since there was little Olympic boost for Weymouth during the games, it is now vital that every means of communication available is used to build on the Olympic legacy and attract new visitors to South Dorset.

 

With local authorities facing budgetary challenges the traditional promotional work carried out by the public sector is being squeezed. However Cllr Ian Bruce is convinced that the private sector is well placed to take this forward into the future.  Indeed the Council is currently in talks with businesses about how we can improve the promotion of Weymouth & Portland.

 

Cllr Andy Cooke argued that organisations such as Getaway Digital and Resort Marketing can reach a wider audience in less time than the traditional advertising methods have done in the past. By using new technology, platforms and social media the private sector can react faster than many local authorities. We don’t need to spend 2 years drafting a strategy on how we reach out to people, instead they can just get on and do it.

 

With peoples take home pay being squeezed and the pound fluxuating on the exchange markets, now is the time to try and capitalise on Britain's own tourist industry by using new technology to reach as wide an audience as possible.

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